Who does the art behind the scenes? If we attend a concert or visit a major exhibition, such as the Biennale, we have a hard time imagining the work that took place before and what will happen after the event. An army of workers, laborers, artisans, technicians., with professionalism inherited in family businesses, or learned in the field. Often high level professionalism. But it is an army without a commander, or rather, without a coordinator who has an overall vision. A professional figure that does not exist. “For a little longer,” says the professor Fabio Fondaproject director of the first “Art moving & set up manager” course in Italy, which simplifies art logistics managers, started a few months ago at the Its Marco Polo Academy in Venice.
It was he who had the intuition and launched the proposal to activate a Two-year course that produces art logistics managers., that is, the “generals” who are missing in the armies of workers who deal with great events. It is quite curious that the idea came from a cardiac surgeon. Because Fabio Fonda, a 75-year-old young man from Trieste, a graduate in Medicine and for a long time director of the Cardiology service at the Burlo Garofalo hospital in Trieste, He considers himself an artist dedicated to health. In his youth he collaborated with Riccardo Licata and Virgilio Guidi, and studied graphics with Enzo Di Martino. He also ran an art gallery in Porto Piccolo. And now, already mature, he returns to his first love, which in truth has never been abandoned, as witnessed by some of the many works of his, created with digital technique, hanging on the walls of his office in the university area of Santa Marta in Venice. «When the light bulb went on, I was wondering why no one had thought of this before.. Attending art events out of passion and personal interest, I was intrigued to think about backstage. What professionalism was behind this? Nobody gave me clear answers. In the end we always come to the same conclusion: we manage. A kind of do-it-yourselfer, certainly consolidated by experience in the field, but not by specific preparation. Today we need specialization, preparation and competence. We cannot continue with the family crafts. Art has evolved, it is innovative, participatory, interactive.” Let’s try to go beyond the definition.
What do you teach your students? «Art and culture are now a commodity that has a market. What does logistics do? He takes the goods and takes them to the market. To sell it on the market you need the configuration. We combine the two realities of logistics and start-up. and we created a training course for young people who know the entire supply chain, can be a link between the different professions and know how to make the right decisions.
«We started from scratch – explains Professor Fonda – when I had the green light from the Academy and the support of the regional advisor Elena Donazzan, who firmly believed in this project, the search for partners and the hiring of teachers began. In this sense, Venice offers a very wide and qualified range of options. We have the collaboration of the Iuav for planning, of the Academy of Fine Arts for the new technologies of art and scenography, partly of the University of Ca’ Foscari for the economic aspects and then those whom I call the major players in the Venetian logistics system. We have 33 professors who come from the university and business world. Naturally, no one is full-time, we are still in a preparation phase.” Starting from scratch, with a new direction of study, there were not even textbooks or links from which to extract information. Even in this the course is very innovative : “The students create the books together with the teachers. But the assembly will be entrusted to artificial intelligence – explains the course director – We have a computer technician working on the project: the lesson notes will generate the texts that the students will use in the coming years. Don’t worry, artificial intelligence does not decide, we manage the information flows.”
The start of the course was encouraging: The twenty available places were quickly sold out. and, indeed, 23 students were accepted. The cost of registration (about 600 euros per year) is another element that works in your favor. «We continue to receive requests for information and even “reservations” for next year – says Fonda proudly – We will evaluate whether it will be possible to double the availability of places. We are currently the only ITS in Italy that offer this teaching, but I know that other institutes are considering doing something similar. We have opened a new path.” Between the lines appears the ambition, if the ministry understands the value of this course, of adding a third year, which would lead to an equivalent of a three-year degree. There have already been openings in this sense: The ESU (organization for the right to university education) has decided to also admit those enrolled in the Art Manager course into its services.
A similar behavior on the part of the Biennial, which also admitted the 23 young people enrolled in Fonda’s course in the internships reserved for university students. «Let’s go easy – the course director pours water on the fire – we just left. We want to be judged by results. In 2025, the first graduates will emerge who will be the best testimony of our work.” With these premises, and with the great artistic offer in Venice, one might think that the position is assured. Also in this case, Professor Fonda prefers the profile “We do not guarantee employment, it is up to students to compete. We offer the possibility of doing internships in important companies. It is an opportunity to play your cards. The truth is that we create professionalism for the companies of the future. It is a bet that I want to win “Venice, immersed in art, is the ideal cradle for this project.”
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