Bella Hadid, Kaia Gerber, Addison Rae and Hailey Bieber. all crazy about Mexico 66, aka the iconic Onitsuka Tiger model worn by Black Mamba/Uma Thurman in kill bill from Tarantino. After Samba by Adidas and the 550 from New Balance, this is definitely her moment, with a dedicated hashtag on TikTok surpassing six million views, in an endless loop of videos, about to switch up styling tricks and unboxing. Why so much success? Vintage charm and streamlined design, as well as a certain amount of indie charm, typical of all that (yet) not-too-overused portion of fashion. The important note, then, is the price: 110 euros in its most popular version, that is, the yellow and black with which Thurman went around the big screen, dressed in in pendant and katana in the hands. In fact, the history of the brand’s shoes, founded more than seventy years ago by Kihachiro Onitsuka, looking at the suckers of an octopus on his plate. On the Chinese social network, in addition to the already classic summaries of random outfits with the Mexico 66there are plenty of videos out there charting a history of what’s often called a “super-influential sneaker” destined to carve out the title of “it” by 2023. Among the celebs, it-sneakers certainly already are: bella hadid she wears a super classic black version, apparently, momentarily ditching her darlings Sambadoes the same hailey bieber who, on the other hand, entrusts the touch of color of the look to the Prada vitaminized T-shirt.
The social media star Addison RaeFor its part, it focuses on the contrasts between faux fur bomber jackets, lingerie tops and denim, while kaia gerberchoose the Mexico 66 Of kill Bill, combining them with a black blazer and a crop top. Taking a closer look, this is also the secret of the shoe that debuted at the Olympic Games in Mexico in 1968: the sharper silhouette that, combined with the ultra-thin sole, makes the accessory minimal, more discreet than uncomfortable and slippers. thick ones that show no signs of succumbing in terms of popularity. But perhaps the most decisive aspect– the same thing that applies to bags and wallets to define them “it” – lies in the experience of a legendary modelwhose conception began in 1964, even before the XIX Olympiad.
The brand of the Japanese immortals, looking for a distinctive sign that would make its shoes recognizable in the market, launched an internal contest among more than 200 employees who, in collaboration with athletes and experts from Kyoto University, were able to realize a performance shoe that stands out immediately at the same time. that’s how they were born Onitsuka Tiger Stripes, with the integration of vertical stripes in the design of the lacing, to guarantee greater stability during sports performances. The genesis of a myth that, after its first appearance in the Olympic Games in Mexico City, lived a moment of oblivion, replaced by the great variety of gymnastics of the competitors. But coming back today, stronger than ever. At the feet of the stars and mere mortals who appreciate dry and iconic design, unchanged for more than fifty years.
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