PTo accept change it is necessary to be prepared. The great fashion revolution of our time will, without a doubt, beenvironmental commitment. A new way of understanding and producing garments that do not harm the environment or the workers in the sector. The depth meaning from the sustainable fashionHowever, it goes beyond simple declarations of intentions and the abuse of the adjective green. There are definitions and processing techniques that you need to know to make truly sustainable purchases.
natural fibers, green wash, slow fashion: the meaning of sustainable fashion through the terms that define it. in this short dictionary.
Meaning of sustainable fashion: Environmentally friendly either green wash?
There are many companies that define themselves Environmentally friendlyliterally environmental friendly. A label that must indicate a certain respect for nature, expressed through the use of recycled or regenerated fabrics, limiting waste. However, being a highly coveted and appreciated title today, it is easy for many brands to be guilty of this. green wash. That is, they make false, unclear or misleading statements about their actual environmental commitment. Brands that perhaps only use a very low percentage of recycled materials define themselves as sustainable: you have to be careful and carefully read the composition labels on the garments.
Pay attention to the fabrics.
It is the fabrics and materials used in production that make the difference in sustainable fashion. First we must establish a difference between fabrics recycling AND regenerate. The first come from the destruction of other products and substances, transformed to become new materials and objects, similar to the originals. In the second case, however, scraps and scraps (as well as items from old collections) are used to create new products. In this sense, regeneration is a more valuable and less harmful process for the environment. It often happens that we see this practice described in English, through words recycling AND recyclingwhich correspond precisely to the translations of recycled and regenerated.
Very often regeneration has to do with tissues. dead stock. These are unsold stocks or materials left over from previous productions, within textile factories and clothing brands. Instead of being wasted or incinerated, these fabrics, which can include both cotton and polyester, are recovered by other companies who use them for their own collections. However, to be truly sustainable, it would be best to choose only natural fibers. Cotton, linen AND wool They are textures of plant or animal origin, already more sustainable than synthetic ones. If these materials are also organic This means that they have not been treated with chemical additives or pesticides.
Circularity and traceability
The ultimate goal of the commitment green is to radically change the way we see and experience fashion. What we should aspire to iscircular economy. Which in practice means reducing waste and therefore pollution; extend the life of products and regenerate natural systems. A garment, which must be of high quality and environmentally friendly, will thus have a much longer life, reducing unnecessary purchases and continuous waste. Therefore, the circular economy goes hand in hand with slow fashionin stark contrast to fast fashion to which we are accustomed, which occurs at a frenetic and unsustainable pace, causing irreversible damage.
To avoid falling into the trap of green washA fundamental element of green purchasing is transparencyTherefore, the traceability. From sourcing raw materials to processing, distribution and sale: every step in the life of a garment must be traceable, forward or backward. Only then can you be sure of a brand’s sustainable practices. The technological tool of block chain and the certificationsGovernments, although very numerous and costly for brands, are increasingly important allies in terms of transparency.
Sustainability or ethics
the same adjective sustainable It has different meanings. Often, when a brand is defined as such it does not only mean attention to the environment, but rather it places emphasis on one ethical production. It therefore refers to a safe workplace, with fair remuneration for its employees, thanks to a collaboration with local artisans, focused on trade. fair Trade, fair and supportive.
The universe of sustainable fashion is very rich in words and facets, to be appreciated and known over time to continue living the passion for fashion without harming the environment.
Starting with more conscious purchases.