There comfort priceless. And the Romans marry touch and go Of attacked. The data for the first quarter of validation of 2023 show, in fact, that the number of travel tickets purchased with a payment card has practically doubled (+81%) (credit carddebit or prepaid) with peaks of 57 thousand tap daily in bus AND meter.
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“The introduction of the system touch and go also on buses since the end of 2022 it has also promoted metro validations, increased by 55% since the beginning of the year -explains the transport company in a note-. The data shows that BITs (100-minute timed tickets) purchased at turnstiles or validators with Tap&Go, that is, with payment cards, already cover more than 25% of sales, that is, one BIT in four.”
How many and who are the travelers?
the number of singles Travellers users who have used Tap&Go to date have exceeded three million, with more than 23 million taps. 5% of these customers used the best rate, that is, the possibility of enjoying the best rate as the number of rides increases, up to the Roma 24 ore rate, which allows travel for 24 hours from the first validation.
About 80% are city users romans. Among the tourists, 12% come from non-EU countries, with the British and Americans in the lead. The rest come from the EU, with Spaniards at the top of the ranking followed by French and German.
When is Tap&Go used?
Most users are occasional customers who use public transport to travel to Rome especially in your free time. In fact, 77% use the service on average one day a week, usually on the weekend. Tap&Go, in short, is characterized by being a leisure sales channel and the tourism. The metro stations where the highest number of validations were registered are precisely Termini, A and B, and Ottaviano and Spagna of Metro A.
Tap&Go is also vegetables. The use of Tap&Go has saved more than 226 quintals of paper -the equivalent of magnetic tickets replaced by electronic payment- has generated a lower consumption of 114,000 liters of water, 1,976 kW of electricity and 158 quintals of CO2.
Rediscover Rome with Tap&Go. To announce the extension of the service to surface vehicles as well, Atac and Mastercard, the technical partner that has supported the channel’s technological development from the beginning, are launching the new Tap&Go campaign, conceived and developed by McCann Italia, which invites you to rediscover the most iconic places in the eternal city and live unique experiences, with a simple “touch”. Read the full article
on Leggo.it
