On May 25, the appointment at Le Village in Padua to study the real applications of artificial intelligence in business. Partner of the MIB Trieste School of Management project. Matteo Sinigaglia, CEO of Fòrema: “We need to redefine the future of business through artificial intelligence tools”
According to a PwC study, AI could contribute up to $15.7 trillion to the global economy by 2030. And, as reported by Gartner, 75% of companies will use operational AI by 2024. So, no It is surprising that AI and related tools to Chat GPT are radically transforming the business landscape, redefining not only how companies operate, but also how they face digital transformation. To make the most of this revolution and increase their competitive advantage, entrepreneurs must get into the right mindset and learn to master these tools.
“The challenge for managers now is to figure out how to use AI and GPT Chat to improve company performance without being overwhelmed by these technologies,” summarizes Matteo Sinigaglia, general manager of Fòrema, a training body of the Confindustria system.
For this reason, Forema and MIB Trieste School of Management have decided to organize a workshop course on artificial intelligence and Chat GPT on May 25 (costs and participation methods at www.forema.it) at the Le Village business accelerator in Padua. Forema is the training and consulting company of Confindustria Veneto Est specialized in professional training and business consulting. The course will propose an approach focused on the use of artificial intelligence and GPT Chat. The four-hour course is aimed at managers, entrepreneurs and freelancers who wish to delve into the world of AI and test the main operational tools with a practical approach.
“The collaboration between Fòrema and MIB Trieste School of Management reflects the shared mission of promoting the professional and personal growth of professionals through the offer of cutting-edge tools and methodologies and the support of a team of highly qualified professors and experts”, he affirms. Dr. Diego Vendramini, director of operations of the executive master. “It will be an opportunity for us to show our international experience. In fact, MIB Trieste School of Management is one of the leading and most prestigious Italian Business Schools, specialized in offering master’s degrees in business administration (MBA) and executive courses, certified at national and international level covering a wide range of subject areas. such as marketing, finance, business strategy and innovation”.
“The teaching methodology foresees a laboratory-type approach that allows participants to have direct experiences and touch with their own hands the potential of AI and GPT Chat”, explains Matteo Sinigaglia, CEO of Fòrema. “The course will offer an introductory look at the implications and potential of AI and GPT Chat, focusing on how these technologies can be applied across various industries, including business analytics, advertising, marketing, and content production. In addition to the introductory framework on the nature of AI and its implications, the main tools with which to operate in sectors such as business analysis, advertising, marketing and content production will be presented through practical exercises”.
The course will be taught by Professor Pietro Orciuolo, Professor of Digital Innovation at the MIB Trieste School of Management and of User Experience and Online Positioning at the University of Trieste. “In a world where technological innovation is the foundation of business success, this event is a call to action for all entrepreneurs and professionals,” says Orciuolo. “The opportunity to harness AI and GPT Chat to drive business competitiveness and performance is here and now – the future of business is upon us and it’s already calling.”
MORE INFORMATION CARDS
ADDITIONAL INFORMATION SHEET – COURSE CONTENT
REGISTRATION LINK:
- Introduction to Artificial Intelligence and GPT Chat
- Brief history of artificial intelligence
- Overview of GPT Chat and its applications
- GPT chat and competitive advantage
- Identify the opportunities offered by GPT Chat
- Integrating GPT Chat into your business strategy
- Embrace change and innovation
- Approach to problem solving with AI
- Overcoming resistance to change
- Practical applications of GPT Chats in the company:
AI for business analytics
- How AI can improve data analysis
- Forecast and optimize business decisions
AI for advertising
- Guidance and Personalization
- Optimization of advertising campaigns.
- performance analysis
AI for marketing
- Content management and interactions.
- Analysis of trends and metrics
- AI-based strategies to increase engagement
AI for content production
- Automatic generation of texts and images.
- Content curation and SEO optimization
- Customer service and chatbots
- Content generation and writing
- Process automation and data analysis
- Personalization and marketing segmentation
- Ethical and economic aspects of the use of GPT Chats
- Impact on the labor market and required skills
- Ethical considerations on the use of AI
- Legal responsibility and privacy
FOREMA – Born in Padua in 1983 within the Association of Industrialists with the aim of training its members, since 2012 it has begun to focus on experiential training applied to the development of people and lean production. After the separation of Niuko (the Srl created in 2014 by Confindustria Padova and Confindustria Vicenza), completed in 2019, and the transfer of the company to Assindustria Venetocentro, today Fòrema is based on the work of sixty professionals, called to propose and manage courses . and consulting on activities focused on health, safety and prevention at work, environment (HSE), organizational development and lean methodology in smart factories, soft skills and experiential training, employment services. Fòrema works in collaboration with many public bodies, in particular it follows projects for schools, ITS and the University of Padua. These are the numbers that make it one of the main training companies in the Confindustria system in Italy. During 2022, 26,368 (+9% over 2021) people attended training courses (in 2021 there were 24,314; +14% over 2020). In total, 41,641 hours have been taught in courses of various kinds, with a growth of 7.5% compared to 2021. Thanks to these numbers, for Fòrema 2022 it closes with a turnover of 7.7 million euros, with a jump of 10% compared to last year (when +12% was already registered over the 6.3 million of 2020). Fòrema, which is headquartered in its own offices located in the “La Cittadella” business center of Padua, had a turnover of 7.7 million euros in 2022 (+10% over 2021); it employs 45 people and collaborates with dozens of professionals. The board of directors is chaired by the CEO Matteo Sinigaglia and is made up of Roberto Baldo, head of financed activities, Giada Marafon, head of market projects, Anna Cracco, head of sales and Andrea Sanguin, head of administration, finance and control . The president is Enrico Del Sole.
MIB SCHOOL OF MANAGEMENT OF TRIESTE MIB Trieste School of Management is an institution of international excellence (third in the world in risk management and is part of the MBA Association that includes the best MBA schools in the world) in the field of management education and training. Located in Trieste, Italy, the school offers a wide range of postgraduate and MBA programs, as well as executive education courses and customized programs for companies. The school is known for its hands-on approach to teaching and its focus on innovation, technology and entrepreneurship. Its objective is to develop responsible, innovative leaders who are prepared to face the challenges of the future.
