Of writing
(MoliLaz Press) Rome, May 25 23 Connect to social networks with the hashtag #romanonèin differente and Roma Capitale’s communication campaign is back “on air” to raise awareness among citizens about selective waste collection.
In this second phase of the campaign, the presence of the message in the media is reinforced, in particular on the most listened to radio stations in Rome and on social networks, while communication continues in the press, on posters and digitally.
In addition to the radio broadcasts, during these hours the social networks of Roma Capitale and four well-known influential partners of the event are relaunching a city event, still ongoing, of which the six “talking” statues are the protagonists.
The second phase of the “Rome is not indifferent” campaign launched months ago with more traditional forms of advertising begins with this guerrilla marketing quote inspired by historic lampoons.
The protagonists of the live event are the “talking” statues of Rome, which were part of the Congress of the Ingenious: Pasquino in the homonymous square, Madama Lucrezia in San Marco square, Marforio preserved in the Capitoline Museums, the Baboon in the square namesake street, the Porter in via Lata and the Abbot Luigi in piazza Vidoni.
Marble presences that find the word thanks to a QR code placed in the bins for the differentiated in each place. By scanning it, passers-by can hear messages explaining where paper, glass, plastic and organic matter is thrown away.
At the same time, thanks to the alliance with the influencers, the social event is underway. “Today’s talking statues have something to tell you, stay tuned…” is the phrase that unites all the communications that will return images, sounds and visions of the campaign.
Through the QR code, the message is also an invitation to the public to collaborate so that they can participate with their own story and, of course, to carry out the correct separation of the materials to be recycled.
“Selective collection is the pillar of waste cycle management. The more it differs, the more we can recycle and reuse. The communication and awareness of citizens on this issue -says the mayor of Rome Roberto Gualtieri- are fundamental elements for all of us to be active subjects of the changes necessary to make Rome an increasingly virtuous city. The selective collection of waste represents today about 46% of the total and has started to grow again. Our goal is to reach 60% participation by 2028, but we also believe that this result can also be achieved by the end of the council. With the 8 new collection centers, we hope that by 2026 the number of citizens who will be served by the proximity and door-to-door collection modalities will go from 33% to 45%. Along with this, the construction of the waste-to-energy plant will be the best way to use the non-recyclable part of the waste, using it to generate energy”.
