With the interview to andres morettino, marketing director of the homonymous coffee company, concludes the first cycle of Palermo Mediterranea Talk, the in-depth program that told the business community of good will, women and men who have decided to join their experiences to build an ecosystem capable of accelerating the change of city Palermo Mediterranea Talk was born from an idea of Alexander Lombardi AND Darius Nepoti in collaboration with Digitrend, the technology company for digital publishing, and with Blogsicilia.
In the other five installments we find ourselves marcus imperatoEdgemony co-founder Roberto Pellegrino (Ludwig), John Alessi (Going up), Ugo Parodi Giusino (Magnisi) and carlo loforti (Only Maria) .
The philosophy of Palermo Mediterráneo
What is the mission of Palermo Mediterranea? The business community brings together different actors to build an ecosystem capable of accelerating change in the city. “The construction of this ecosystem -which is based on the development of a cohesive community, fueled by a spirit of responsibility and pragmatism- manifests itself in a renewed public/private alliance to be able to face and solve the complex challenges we face. subjected, especially in the Mediterranean area”.
There are three pillars on which we intend to act: business development, social cohesion and ecological transition. Regarding the first objective, the community imagines that “it has the strength to attract investors and retain investments. The city of Palermo has the duty to act to simplify bureaucratic processes and build an entrepreneurial ecosystem capable of working for the common good. Only by guaranteeing these parameters will the city be able to strengthen its brand and its credibility at a national and international level”. To create true social cohesion, Palermo Mediterranea places this theme at the center of its mission through cultural promotion, training, education, regeneration of aggregation places through a collaboration between the public and the private. A cohesive city is a living city that works for gender equality and cultivates confidence and self-esteem”. Finally, the great attention to the environment is underlined: “a multi-twenty-year plan is needed for the energy transition, for the sustainable elimination of waste, for the improvement of the management of the water cycle, for zero-emission mobility and for green areas public . At the same time, it is necessary to quantify the investment risks associated with climate change disasters. This means taking a managerial approach to the great ecological challenge.
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