In 2022, the year in which the cabaret artist’s contract expired, Balocco decided to extend it for another year despite a poorly defined strategic-business project.
After the media scandal following the fine imposed by the Competition Defense for unfair commercial practices between Chiara Ferragni and Baloccothe job of Aldo Estela now it creaks. His contract expires next year and, barring improbable twists, will not be renewed. Although the voice actor hopes “that the media chaos of the solidarity pandoro with Chiara Ferragni does not endanger my work in the future”, as reported by the delivery courier, the media damage seems irreparable, at least in the short term. Stella is the key face of the confectionery company, with the motto “Be good (Balocco)” that has been echoing in the heads of Italians for years.
The comedian entered the Pandori industry in 2017: “They were looking for a man with a beard and white hair – he said -: I applied, I was chosen and I shot commercials directed by a director of the caliber of Daniele Candados, in Corto, of high quality . Today everything has changed: many companies prefer successful influencers, often to the detriment of professionalism. Then you can see the results,” he stated. In 2022year in which the cabaret artist’s contract expired, Balocco has decided to extend it for another year despite a poorly defined strategic-business project.
The turning point should have occurred with the arrival of the candy production activity to the digital world. With the aim of attracting a more heterogeneous audience, Balocco’s ideas and resources ended up in the character of Ferragni; A solution that, however, failed to maintain the initial expectations of benefits, quite the opposite. “I had a great time with the Balocco family. Serious and quality entrepreneurs. Good people who give charity in silence. “I hope there are no repercussions for the company or the workers,” said the 67-year-old. Still: “I’m waiting for the contract. The agency told me that I could continue with Balocco for one or two years. I believe that quality always pays. You can’t improvise. This media slide says a lot about the world of influencers. I know the world of dubbing and animation well, even there they want influencers and web personalities but then the quality and professionalism fail,” he explained. “I hope everything can end soon,” she concluded in reference to the high-profile case involving the influencer.